Booking Holdings Inc. Common St vs Royal Caribbean Cruises Ltd.
A head-to-head of Booking Holdings Inc. Common St (BKNG) and Royal Caribbean Cruises Ltd. (RCL) across valuation, profitability, growth, and dividends. Green marks the more favourable value on that metric only — not a recommendation.
| Metric | BKNG | RCL |
|---|---|---|
| Market Cap | $140.78B | $76.96B |
| P/E (TTM) | 27.43 | 17.51 |
| Forward P/E | 14.50 | 13.25 |
| P/S | 4.51 | 4.01 |
| P/B | -14.40 | 8.69 |
| EV/EBITDA | 12.33 | 13.58 |
| Dividend Yield | 0.43% | 1.09% |
| Profit Margin | 22.23% | 24.37% |
| Gross Margin | — | 49.35% |
| Operating Margin | 34.48% | 27.38% |
| Revenue Growth (YoY) | +16.17% | +11.33% |
| FCF Yield | 7.24% | 1.91% |
| Debt / Equity | — | 210.55 |
| Current Ratio | 1.06 | 0.20 |
Which is better: Booking Holdings Inc. Common St or Royal Caribbean Cruises Ltd.?
- ✓Larger by market cap: Booking Holdings Inc. Common St
- ✓Cheaper valuation (lower P/E): Royal Caribbean Cruises Ltd.
- ✓Higher dividend yield: Royal Caribbean Cruises Ltd.
- ✓More profitable (net margin): Royal Caribbean Cruises Ltd.
- ✓Faster revenue growth: Booking Holdings Inc. Common St
- ✓Higher free-cash-flow yield: Booking Holdings Inc. Common St
Very close — each leads on 5 metrics.
There's no single "better" — it depends on your goal: income investors may prefer the higher yield, growth investors the faster grower, and value investors the cheaper one. See each stock's page for deeper detail. This is an automated read, not a recommendation.
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This comparison is for informational and educational purposes only, based on available data — not a recommendation to buy or sell any stock.