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Salesforce, Inc. vs Automatic Data Processing, Inc.

A head-to-head of Salesforce, Inc. (CRM) and Automatic Data Processing, Inc. (ADP) across valuation, profitability, growth, and dividends. Green marks the more favourable value on that metric only — not a recommendation.

MetricCRMADP
Market Cap$139.86B$102.04B
P/E (TTM)19.7723.81
Forward P/E11.0020.93
P/S4.013.70
P/B5.3725.68
EV/EBITDA15.0012.76
Dividend Yield0.84%1.58%
Profit Margin18.73%20.12%
Gross Margin77.68%46.03%
Operating Margin21.47%26.32%
Revenue Growth (YoY)+13.27%+6.95%
FCF Yield8.53%6.06%
Debt / Equity126.42137.74
Current Ratio0.791.04

Which is better: Salesforce, Inc. or Automatic Data Processing, Inc.?

  • Larger by market cap: Salesforce, Inc.
  • Cheaper valuation (lower P/E): Salesforce, Inc.
  • Higher dividend yield: Automatic Data Processing, Inc.
  • More profitable (net margin): Automatic Data Processing, Inc.
  • Faster revenue growth: Salesforce, Inc.
  • Higher free-cash-flow yield: Salesforce, Inc.

Across 13 available metrics, Salesforce, Inc. leads 7–6.

There's no single "better" — it depends on your goal: income investors may prefer the higher yield, growth investors the faster grower, and value investors the cheaper one. See each stock's page for deeper detail. This is an automated read, not a recommendation.

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This comparison is for informational and educational purposes only, based on available data — not a recommendation to buy or sell any stock.