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Williams-Sonoma, Inc. vs Ulta Beauty, Inc.

A head-to-head of Williams-Sonoma, Inc. (WSM) and Ulta Beauty, Inc. (ULTA) across valuation, profitability, growth, and dividends. Green marks the more favourable value on that metric only — not a recommendation.

MetricWSMULTA
Market Cap$26.89B$20.62B
P/E (TTM)25.5817.98
Forward P/E20.2114.61
P/S3.041.58
P/B14.388.20
EV/EBITDA15.1811.94
Dividend Yield1.22%
Profit Margin13.81%9.36%
Gross Margin46.15%40.07%
Operating Margin18.13%12.50%
Revenue Growth (YoY)+4.35%+11.08%
FCF Yield4.56%5.62%
Debt / Equity79.885.61
Current Ratio1.331.31

Which is better: Williams-Sonoma, Inc. or Ulta Beauty, Inc.?

  • Larger by market cap: Williams-Sonoma, Inc.
  • Cheaper valuation (lower P/E): Ulta Beauty, Inc.
  • More profitable (net margin): Williams-Sonoma, Inc.
  • Faster revenue growth: Ulta Beauty, Inc.
  • Higher free-cash-flow yield: Ulta Beauty, Inc.

Across 12 available metrics, Ulta Beauty, Inc. leads 8–4.

There's no single "better" — it depends on your goal: income investors may prefer the higher yield, growth investors the faster grower, and value investors the cheaper one. See each stock's page for deeper detail. This is an automated read, not a recommendation.

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This comparison is for informational and educational purposes only, based on available data — not a recommendation to buy or sell any stock.