BAAN Holding Group Company

BAAN Holding Group Company (1820) is a Saudi joint-stock company operating in the consumer cyclical sector, specifically within the lodging industry. The company primarily engages in the ownership, management, and operation of hotels and furnished residential units across Saudi Arabia. It also provides hospitality services, including catering, maintenance, and related activities. BAAN Holding aims to capitalize on the growing tourism and business travel sectors in the Kingdom, aligning with Saudi Vision 2030's goals to boost domestic tourism and hospitality infrastructure.

BAAN Holding generates revenue mainly from hotel room bookings, food and beverage services, and other hospitality-related offerings. The company operates a portfolio of hotels and serviced apartments, catering to both leisure and business travelers. Revenue streams are diversified across different property locations and service lines, with a focus on maximizing occupancy rates and average daily rates. The recent quarterly data shows fluctuating revenues, with the highest in 2025Q2 at 178.61M SAR, indicating seasonality or project-based income.

The lodging industry in Saudi Arabia is highly competitive, with numerous local and international hotel chains. BAAN Holding positions itself as a mid-tier player, focusing on the domestic market. The company's financial metrics reveal challenges: negative operating and profit margins, high debt (391.27M SAR) relative to cash (43.98M SAR), and a high EV/EBITDA of 65.81, suggesting low earnings relative to enterprise value. However, the recent quarter (2026Q1) showed a sharp improvement in net income (49.09M SAR) and EBITDA (103.20M SAR), indicating a potential turnaround.

BAAN Holding's primary customers are domestic and international travelers visiting Saudi Arabia for business, leisure, or religious purposes. The company's properties are likely located in key cities such as Riyadh, Jeddah, and Makkah, targeting both corporate clients and tourists. The geographic market is predominantly Saudi Arabia, with no significant international exposure. The company's performance is closely tied to the health of the Saudi economy, tourism policies, and seasonal events like Hajj and Umrah.

An auto-generated descriptive profile based on company data, for informational purposes only.