Leejam Sports Co.

Leejam Sports Co. (1830) is a leading operator of fitness and sports centers in Saudi Arabia, primarily known for its Fitness Time brand. The company manages a network of gyms and health clubs across the Kingdom, offering a range of services including cardiovascular and strength training equipment, group exercise classes, personal training, and wellness programs. Founded in 2004, Leejam has grown to become one of the largest fitness chains in the Middle East, with a focus on providing high-quality facilities and services to its members.

Leejam generates revenue primarily through membership fees from its fitness centers, which include monthly, annual, and corporate memberships. Additional revenue streams come from personal training sessions, retail sales of sports supplements and apparel, and ancillary services such as nutritional counseling and spa facilities. The company operates on a subscription-based model, with recurring revenue from memberships providing stability. As of the latest data, Leejam has a market cap of 4.21 billion SAR and reported revenue of 369.36 million SAR in Q1 2026.

The company operates in the leisure industry within the consumer cyclical sector, competing with other fitness chains, boutique studios, and home fitness alternatives. Leejam holds a strong competitive position due to its extensive network of over 140 clubs, brand recognition, and economies of scale. The Saudi fitness market is growing, driven by increasing health awareness, government initiatives like Vision 2030 promoting sports participation, and a young population. However, the company faces competition from international chains and local players, as well as potential shifts in consumer behavior.

Leejam's primary customers are health-conscious individuals in Saudi Arabia, ranging from young adults to families, with a focus on both male and female segments through separate facilities. The company targets middle- to upper-income demographics who can afford premium fitness services. Geographically, all of Leejam's operations are concentrated in Saudi Arabia, with clubs located in major cities such as Riyadh, Jeddah, Dammam, and others. The company does not have international operations, making it highly dependent on the domestic market.

An auto-generated descriptive profile based on company data, for informational purposes only.