
"Sector" = median of Consumer Cyclical across 95 companies
AFG International Co. (Al Hokair) is a Saudi Arabian apparel retail company operating in the consumer cyclical sector. The company is primarily engaged in the retail of fashion and clothing, offering a range of international and local brands. It operates through a network of stores across the Kingdom, targeting middle- to upper-income consumers. The company has faced significant financial challenges, with negative book equity and high debt levels, indicating a leveraged balance sheet.
Revenue is generated from the sale of apparel and accessories through its retail outlets. The company's business model relies on sourcing products from global suppliers and marketing them under various brand names. Recent quarterly data shows revenues fluctuating between SAR 1.13 billion and SAR 1.43 billion, with negative net income in each of the last four quarters. The gross margin is low at 11.36%, and operating margin is thin at 2.73%, while profit margin is deeply negative at -10.72%.
Al Hokair competes in the highly competitive apparel retail industry in Saudi Arabia, facing competition from both local and international retailers. The sector is characterized by intense price competition and changing consumer preferences. The company's negative price-to-book ratio suggests its liabilities exceed assets, and its high EV/EBITDA of 25.87 indicates elevated valuation relative to earnings. The negative free cash flow yield of -47.72% underscores cash flow generation issues.
Its primary customers are Saudi consumers, particularly those seeking fashionable clothing at moderate price points. The company's main geographic market is Saudi Arabia, with a focus on major cities. The target audience includes both men and women, with a mix of casual and formal wear. However, the company's financial distress, including a debt-to-equity ratio that is not meaningful due to negative equity, raises concerns about its ability to sustain operations and serve its customer base effectively.
An auto-generated descriptive profile based on company data, for informational purposes only.
No 24-hour summary has been generated yet.
Latest saved period: March 2026 · 2026-03-31
Cash dividends by ex-date, not an investment recommendation.
| Ex-date | Amount | Payment date | Period |
|---|---|---|---|
| Jul 1, 2015 | 1.83 SAR | — | — |
| Oct 26, 2014 | 2.29 SAR | — | — |
| Apr 27, 2014 | 2.74 SAR | — | — |
| Nov 7, 2013 | 1.37 SAR | — | — |
| Apr 27, 2013 | 1.83 SAR | — | — |
| Apr 25, 2013 | 1.83 SAR | — | — |
| Jan 18, 2012 | 1.22 SAR | — | — |
| Mar 7, 2011 | 1.52 SAR | — | — |
| Mar 6, 2011 | 1.52 SAR | — | — |
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When available, the page shows quarterly and annual statements plus ratios such as PE, price to book, profit margin, and free cash flow. Latest financial period shown: March 2026.
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