Apple Inc.
"Sector" = median of Technology across 108 companies
About Apple Inc.
AI-generatedApple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. Its flagship products include the iPhone, Mac, iPad, Apple Watch, AirPods, and Apple TV. The company also offers a range of services such as the App Store, Apple Music, iCloud, Apple Pay, and Apple TV+. Apple is known for its premium brand, integrated hardware-software ecosystem, and focus on user privacy and design.
Revenue is primarily generated from product sales, with the iPhone accounting for roughly half of total revenue. The Services segment is the second-largest and fastest-growing revenue driver, contributing over 20% of sales. Apple operates through a global supply chain and sells via its own retail stores, online store, and third-party retailers. The company has a high gross margin of 46.9% and a net profit margin of 27.2%, reflecting its pricing power and operational efficiency.
Apple competes in the consumer electronics industry, a subset of the technology sector. Its main rivals include Samsung, Huawei, Google, and Microsoft. Apple differentiates itself through its closed ecosystem, premium pricing, and strong brand loyalty. It holds a leading position in the high-end smartphone and tablet markets and is expanding in services and wearables. The company's EV/EBITDA of 25.3x and P/E of 37.5x indicate a premium valuation relative to peers.
Apple's target audience includes affluent consumers, professionals, and creatives who value design, performance, and ecosystem integration. Geographically, revenue is well-diversified: the Americas account for about 45%, Europe 25%, Greater China 20%, and the rest from Japan and Asia-Pacific. The company has a massive installed base of over 2 billion active devices, providing a recurring revenue stream from services and accessories.
An auto-generated descriptive profile based on company data, for informational purposes only.
Apple stock edged up 0.14% to 333.74 USD, hovering near all-time highs despite a bear market in chip stocks. Multiple analysts highlighted Apple's AI-driven Siri upgrade as a catalyst, with Gene Munster calling it 'like having a new phone.' However, concerns emerged that Apple may face rising AI capital expenditure costs after avoiding the spending trap. The company also raised prices again, signaling continued pricing power. Meanwhile, China's memory chip giants going public could impact Apple's supply chain dynamics.
- •Apple stock rose 0.14% to 333.74 USD, near all-time highs.
- •Gene Munster praised new Siri AI as transformative for user experience.
- •Analysts warn Apple may face rising AI capex after avoiding spending trap.
- •Apple raised prices again, indicating strong pricing power.
- •China's memory chip IPOs could affect Apple's supply chain.
Financial highlights
Latest saved period: March 2026 · 2026-03-31
Dividend history
Cash dividends by ex-date, not an investment recommendation.
| Ex-date | Amount | Payment date | Period |
|---|---|---|---|
| Feb 9, 2026 | $0.26 | Feb 12, 2026 | Quarterly |
| Nov 10, 2025 | $0.26 | Nov 13, 2025 | Quarterly |
| Aug 11, 2025 | $0.26 | Aug 14, 2025 | Quarterly |
| May 12, 2025 | $0.26 | May 15, 2025 | Quarterly |
| Feb 10, 2025 | $0.25 | Feb 13, 2025 | Quarterly |
| Nov 8, 2024 | $0.25 | Nov 14, 2024 | Quarterly |
| Aug 12, 2024 | $0.25 | Aug 15, 2024 | Quarterly |
| May 10, 2024 | $0.25 | May 16, 2024 | Quarterly |
| Feb 9, 2024 | $0.24 | Feb 15, 2024 | Quarterly |
| Nov 10, 2023 | $0.24 | Nov 16, 2023 | Quarterly |
| Aug 11, 2023 | $0.24 | Aug 17, 2023 | Quarterly |
| May 12, 2023 | $0.24 | May 18, 2023 | Quarterly |
| Feb 10, 2023 | $0.23 | Feb 16, 2023 | Quarterly |
| Nov 4, 2022 | $0.23 | Nov 10, 2022 | Quarterly |
| Aug 5, 2022 | $0.23 | Aug 11, 2022 | Quarterly |
| May 6, 2022 | $0.23 | May 12, 2022 | Quarterly |
| Feb 4, 2022 | $0.22 | Feb 10, 2022 | Quarterly |
| Nov 5, 2021 | $0.22 | Nov 11, 2021 | Quarterly |
| Aug 6, 2021 | $0.22 | Aug 12, 2021 | Quarterly |
| May 7, 2021 | $0.22 | May 13, 2021 | Quarterly |
| Feb 5, 2021 | $0.21 | Feb 11, 2021 | Quarterly |
| Nov 6, 2020 | $0.21 | Nov 12, 2020 | Quarterly |
| Aug 7, 2020 | $0.21 | Aug 13, 2020 | Quarterly |
| May 8, 2020 | $0.21 | May 14, 2020 | Quarterly |
Revenue
↑ 86.3%Net Income
↑ 162.8%Free Cash Flow
↑ 81.8%Diluted EPS
↑ 21.8%Apple Inc. (AAPL) analysis
Wrqti brings Apple Inc. data into one page covering available price, financial statements, valuation ratios, margins, cash-flow metrics, news, and alerts. This page helps you understand the numbers and is not a buy or sell recommendation.
Financial statements and ratios
When available, the page shows quarterly and annual statements plus ratios such as PE, price to book, profit margin, and free cash flow. Latest financial period shown: March 2026.
Important investor note
Wrqti content depends on available data and third-party sources and may include delays or errors. Review official company filings and consult a licensed financial advisor before making investment decisions. Read the data methodology.