Zebra Technologies Corporation

Zebra Technologies Corporation is a global leader in enterprise asset intelligence, providing hardware, software, and services that enable businesses to track, manage, and optimize their physical assets. The company specializes in barcode scanners, mobile computers, RFID readers, and printers used in retail, healthcare, transportation, logistics, and manufacturing. Zebra's solutions help organizations improve operational efficiency, reduce errors, and enhance real-time visibility into their supply chains and workflows.

Zebra generates revenue primarily through the sale of hardware (scanners, mobile computers, printers) and recurring software/service subscriptions. Its business model combines one-time equipment sales with ongoing service contracts, software licenses, and cloud-based analytics. The company also offers managed services and workflow optimization tools. In the most recent quarter (2026Q1), revenue was $1.50B, with net income of $135M and EBITDA of $260M. Gross margin stands at 48.05%, supported by a mix of hardware and higher-margin software/services.

Zebra competes in the communication equipment industry within the technology sector. It holds a strong position against rivals like Honeywell, Datalogic, and Cognex, leveraging its extensive product portfolio and brand recognition. The company focuses on niche markets such as barcode printing and RFID, where it commands significant market share. With a market cap of $11.06B and EV/EBITDA of 14.71, Zebra is considered a mid-cap player with solid profitability metrics, including a profit margin of 7.49% and operating margin of 14.83%.

Zebra's primary customers include large retailers (e.g., Walmart, Amazon), healthcare providers, logistics firms (FedEx, UPS), and manufacturers. Geographically, the company has a strong presence in North America (its home market), Europe, and Asia-Pacific. Revenue growth has been driven by e-commerce expansion and supply chain digitization. The company holds $114M in cash against $2.65B in debt, indicating a leveraged balance sheet but manageable given its cash flow generation (FCF yield of 6.75%).

An auto-generated descriptive profile based on company data, for informational purposes only.