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Amazon aims to challenge Nvidia by selling AI chips to data centers

AWS is in talks to sell its AI chips to other data centers. CEO Andy Jassy described this as a $50 billion opportunity for the company, positioning Amazon to compete more directly with Nvidia.

June 18, 2026
2 min read
Source: TechCrunch
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Key Numbers

opportunity
$50 billion

Amazon (NASDAQ: AMZN) through its cloud unit AWS is looking to more directly challenge Nvidia by selling its own AI chips to other data centers, according to a report from TechCrunch.

The Product

Amazon develops custom AI chips such as Trainium and Inferentia, currently used primarily within AWS. Now, the company plans to sell these chips to external customers running their own data centers, putting it in direct competition with Nvidia.

Pricing and Availability

Amazon has not yet disclosed pricing details or a timeline for the chips to be available for direct sale.

Competition

Nvidia currently dominates the AI chip market, but Amazon aims to offer a lower-cost alternative optimized for cloud workloads. Google and Microsoft are also developing their own chips.

Potential Impact on Amazon

CEO Andy Jassy called this a $50 billion opportunity, signaling significant ambition in the data center market. Success could diversify Amazon's revenue and reduce its reliance on Nvidia.

Frequently Asked Questions

Amazon plans to sell its Trainium and Inferentia chips to other data centers.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.