Skip to content
All news
ProductLaunch

Amazon Declares War on Nvidia by Selling Its Own AI Chips

Amazon has made its custom Trainium AI chips available to customers through AWS, directly competing with Nvidia (NVDA) and AMD (AMD). This move comes amid expectations of over $750 billion in AI infrastructure spending this year.

June 19, 2026
2 min read
Source: 24/7 Wall St.
Share:

Key Numbers

infrastructure spend
750B

Amazon (NASDAQ:AMZN) has announced the availability of its custom AI chips, Trainium, to customers via its AWS cloud platform, escalating the battle against Nvidia (NASDAQ:NVDA) for dominance in the AI accelerator market. The launch comes as AI infrastructure spending is projected to exceed $750 billion this year.

The Product: What Makes Trainium Special

Trainium chips are designed specifically for training and running AI models, offering competitive performance at a lower cost compared to Nvidia's H100 GPUs. Amazon offers these chips through EC2 Trn2 instances, allowing customers to rent computing power without purchasing hardware.

Pricing and Availability

Amazon has not disclosed specific pricing, but it notes that the UltraCluster prototype includes 20,000 Trainium chips. The chips are currently available in select AWS regions, with plans for broader rollout.

Competition

Trainium faces stiff competition from Nvidia's H100 and AMD's MI300X. However, Amazon bets on deep integration with its cloud services and cost reduction to attract customers.

Potential Impact on the Company

If Amazon successfully attracts large customers, it could reduce the market's dependence on Nvidia, boosting AWS profits and expanding its customer base. Risks include software challenges and compatibility with existing ecosystems.

Frequently Asked Questions

They are custom AI chips developed by Amazon for training and running AI models, offered through AWS cloud service.

Found this useful? Share it

Share:
This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.