Who sold TheFork to American Express?

Tripadvisor sold TheFork to American Express.

How many restaurants will the deal add to American Express's network?

The deal will add 75,000 bookable restaurants across Europe.

What is the strategic goal of the acquisition?

The acquisition aims to expand American Express's hospitality services and offer exclusive benefits to cardholders.

American Express Acquires TheFork from Tripadvisor for $700M

American Express (AXP) announced the acquisition of restaurant booking platform TheFork from Tripadvisor for $700 million in cash. The deal will expand Amex's dining network to 75,000 bookable venues across Europe.

June 15, 2026

1 min read

Source: Quartz

Key Numbers

deal value

700M

bookable venues

75,000

American Express (AXP) announced it is acquiring TheFork, a restaurant booking platform, from Tripadvisor for $700 million in cash. The acquisition aims to expand Amex's dining network to 75,000 bookable venues across Europe.

Deal Details

Value: $700 million in cash.
Seller: Tripadvisor.
Asset: TheFork, a digital restaurant booking platform.
Target Network: 75,000 restaurants in Europe.
Expected Close: Not yet announced.

Rationale

American Express seeks to strengthen its hospitality services and expand offerings for cardholders. By adding TheFork, Amex can provide exclusive dining experiences and additional benefits, boosting customer loyalty and card usage.

Regulatory Challenges

The deal is expected to undergo regulatory review in European markets. American Express has not indicated any anticipated obstacles.

Stock Impact

No immediate reaction from AXP shares was reported. The deal is viewed as a strategic move to drive growth in the financial services and hospitality sectors.

Frequently Asked Questions

American Express paid $700 million in cash for TheFork.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.