AppLovin Could Hit $600+ With 28% Upside as AI Ad-Tech Story Rebounds

After a blistering 2025 that pushed shares higher, AppLovin (NASDAQ:APP) has cooled meaningfully in 2026, leaving investors wondering whether the AI ad-tech story is broken or simply digesting gains. According to 24/7 Wall St., the latter is more likely, and their price target of $600+ reflects that view.

Recommendation Change

While no formal rating change was announced, the new price target of $600 implies 28% upside from the last close, signaling strong bullish sentiment.

Analyst Rationale

The analysts argue that AppLovin's AI-powered advertising platform remains fundamentally strong. The recent pullback is seen as a healthy correction after a massive run-up, and the company's ongoing innovation in ad-tech should drive future growth.

Context

Despite the correction, AppLovin shares are still up over 100% year-over-year. Other analysts are divided: some warn of high valuation, while others see a buying opportunity.

What We Conclude

The stock remains high-risk due to its elevated valuation and sensitivity to market shifts, but the bullish view from 24/7 Wall St. underscores confidence in the company's AI-driven business model.