Who are the main supporters of Arbex in this plan?

Arbex relies on Brazilian Suzano's expertise and support from Kimberly-Clark.

Arbex Targets 10 Percentage Point Global Market Share Gain with Suzano, Kimberly-Clark Backing

Q: How much does Arbex aim to increase its market share?

Arbex aims to increase its global market share by about 10 percentage points.

Kleenex owner Arbex plans to increase its global market share by about 10 percentage points, relying on Brazilian pulp giant Suzano's industrial expertise and support from Kimberly-Clark.

July 9, 2026

2 min read

Source: Reuters

Key Numbers

market share target

10 percentage points

Arbex, the owner of Kleenex, is targeting a global market share increase of around 10 percentage points, according to Reuters. The company is counting on the industrial expertise of Brazilian pulp giant Suzano and backing from Kimberly-Clark to achieve this goal.

Details

Arbex aims to leverage Suzano's expertise in pulp production, along with financial and operational support from Kimberly-Clark, to strengthen its presence in the tissue paper and consumer products markets. Specific details of the strategy or timeline have not been disclosed.

Context

This move comes amid intense competition in the tissue paper market among major players. Arbex currently holds a limited market share but aspires to expand globally. The pulp sector is critical, as Suzano provides essential raw materials.

What This Means for Investors

If Arbex succeeds in achieving its target, it could enhance its competitive position and improve long-term financial performance. However, insufficient details make it difficult to assess potential risks and returns.

Frequently Asked Questions

Arbex is the owner of the Kleenex brand.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.