Why is Asahi launching Calpis in India now?

This marks Asahi's first entry into India's non-alcohol, non-carbonated beverage market, as part of its strategy to expand beyond Japan and Europe.

Who are Calpis's competitors in India?

Calpis faces competition from local brands like Amul and Mother Dairy, and global ones like Pepsico's Tropicana.

Asahi Launches Calpis Dairy Drinks in India for First Time

Tokyo-listed Asahi Group announced the launch of its Calpis dairy drink brand in India, entering the non-alcohol, non-carbonated beverage market for the first time.

June 18, 2026

2 min read

Source: Just Drinks

Asahi Group Holdings, Ltd., listed on the Tokyo Stock Exchange, announced the launch of its Calpis brand of dairy drinks in India, marking its debut in the country's non-alcohol, non-carbonated beverage market.

The Product

Calpis is a fermented, non-alcoholic dairy drink available in various flavors. It is known for its creamy texture and slightly sour taste, sold as a concentrate or ready-to-drink.

Pricing and Availability

Asahi has not yet disclosed pricing or distribution channels for India. It is expected to be available in major retail stores and online platforms.

Competition

Calpis enters a competitive Indian market with local and global brands such as Amul, Mother Dairy, and Pepsico (PEP) through its Tropicana brand.

Potential Impact on the Company

This launch represents a strategic expansion for Asahi beyond its traditional Japanese and European markets and could diversify its revenue streams. However, initial sales are likely modest relative to the size of the Indian market.

Frequently Asked Questions

Calpis is a Japanese brand of fermented, non-alcoholic dairy drinks known for its creamy texture and slightly sour taste.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.