AT&T Launches 4 New Internet Plans in Battle for Customers

AT&T (T) has refreshed its internet plan lineup with four new offerings amid intensifying competition in the broadband industry. The move comes after the company added 584,000 internet customers in the first quarter of 2026, according to its latest earnings report. By comparison, T-Mobile (TMUS) attracted over 500,000 new internet customers, while Verizon (VZ) added 341,000.

The New Plans

AT&T has not disclosed full details of the four plans, but indicated they aim to cater to different customer needs, from basic to ultra-fast tiers. The new plans are expected to include faster speeds and competitive pricing.

Pricing and Availability

Pricing and official launch dates have not been announced yet. The plans are expected to roll out in the coming weeks.

Competition

The launch comes amid fierce competition among US internet service providers. T-Mobile, Verizon, and cable companies like Comcast and Charter are aggressively vying for customers. Amazon (AMZN) is also entering the market with its Project Kuiper satellite internet service.

Potential Impact on the Company

The new plans could help AT&T sustain its internet customer growth momentum, especially in the face of stiff competition. However, competitive pricing may pressure profit margins. Investors will closely watch Q2 subscriber additions to gauge the success of these plans.