What is her new role at BJ's Restaurants?

She was appointed as Brand President, a new role focused on marketing and brand strategy.

Why did BJ's Restaurants hire a brand president?

The company did not specify reasons, but it is believed to aim at strengthening brand identity and boosting sales in a competitive market.

How did BJRI stock react to this appointment?

BJRI stock showed no significant change following the announcement, remaining within its usual trading range.

BJ's Restaurants Hires Darden Marketer as Brand President

BJ's Restaurants has hired Monika Saxena as its new brand president. Saxena joins from Darden Restaurants' LongHorn Steakhouse, where she served as EVP of brand marketing for eight years.

June 16, 2026

2 min read

Source: Nation's Restaurant News

BJ's Restaurants (NASDAQ: BJRI) announced the appointment of Monika Saxena as its new brand president, effective an unspecified date. Saxena previously served as Executive Vice President of Brand Marketing at Darden Restaurants' (DRI) LongHorn Steakhouse for eight years.

Background

Saxena brings over 20 years of marketing experience in the restaurant industry. Prior to LongHorn, she held leadership roles at Yum! Brands and Brinker International. She is recognized for her expertise in brand building and growth strategies.

Reasons for Change

BJ's Restaurants did not disclose specific reasons for creating the brand president role, but the move is part of efforts to strengthen its brand identity amid intense competition in the casual dining segment.

Impact on the Company

Saxena is expected to lead marketing and advertising strategy, focusing on increasing brand awareness and attracting new customers. Her appointment could help improve sales performance amid sector challenges.

Market Reaction

BJRI stock showed no significant change following the announcement, trading within its usual range.

Frequently Asked Questions

Monika Saxena is a veteran marketing executive who served as EVP of Brand Marketing at Darden's LongHorn Steakhouse for eight years, with over 20 years of restaurant industry experience.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.