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Shopify Rises as BofA Upgrades to Buy on AI Commerce Shift

Bank of America reinstated coverage of Shopify (SHOP) with a Buy rating and $150 price target, arguing the company is positioned to benefit from the shift toward AI-driven agentic commerce. Shares rose following the announcement.

July 7, 2026
2 min read
Source: Investing.com
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Key Numbers

price target
$150
previous rating
Neutral
new rating
Buy

Shopify (NYSE:SHOP) shares climbed on Wednesday after Bank of America (NYSE:BAC) reinstated coverage with a Buy rating and a $150 price objective, citing the company's potential to benefit from the shift toward AI-driven agentic commerce.

Rating Change

Analysts upgraded the stock from Neutral to Buy, setting a new price target of $150, reflecting optimism about growth prospects.

Analyst Rationale

Bank of America believes Shopify is well-positioned to capitalize on the shift toward "agentic commerce," where AI can automate buying and selling processes. The analysts expect this technology to open new revenue streams and increase merchant loyalty.

Context

The upgrade comes after a period of mixed performance for Shopify shares. No immediate comments from other analysts were available. The stock rose over 3% in today's trading.

What to Make of It

The upgrade reflects confidence in Shopify's AI strategy, but investors should monitor execution and the company's ability to deliver expected growth.

Frequently Asked Questions

Bank of America set a price target of $150 for Shopify.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.