Why are JNJ, PG, and DUK considered defensive stocks?

They provide essential products and services with consistent demand, stable earnings, and regular dividend payments.

Can a defensive portfolio generate good returns?

Yes, but it focuses on reducing volatility rather than high returns. These stocks offer moderate growth and steady dividend income.

How do I start building a defensive portfolio?

Start by buying stocks from healthcare, consumer staples, and utilities sectors, such as JNJ, PG, and DUK, and allocate a portion of your portfolio to them.

Build a Resilient Portfolio to Weather Daily News Volatility

24/7 Wall St. suggests building a robust investment portfolio using defensive stocks like JNJ, PG, and DUK to minimize the impact of daily news on investors.

July 18, 2026

2 min read

Source: 24/7 Wall St.

Every new tariff headline, rate decision, and earnings miss seems to demand a financial response, and that constant pressure is exhausting. There is a way to build a portfolio so sturdy that the daily news cycle loses its grip on your nerves.

What is a Defensive Portfolio?

A defensive portfolio consists of stocks from non-cyclical sectors such as healthcare, consumer staples, and utilities. These companies generate stable earnings even during recessions.

Selected Stocks

Johnson & Johnson (JNJ): A diversified healthcare company offering pharmaceuticals and medical devices, with a history of stable dividends.
Procter & Gamble (PG): A consumer staples giant producing essential household and personal care products.
Duke Energy (DUK): An electric utility company providing essential services with predictable cash flows.

Why These Stocks?

These companies enjoy consistent demand for their products and services, making their earnings less sensitive to economic cycles. They also pay regular dividends, providing steady income.

What This Means for Investors

Building a defensive portfolio doesn't mean sacrificing returns; it means reducing volatility. Investors can allocate a portion of their portfolio to these stocks to cushion against negative news shocks.

Frequently Asked Questions

A defensive portfolio consists of stocks from non-cyclical sectors like healthcare, consumer staples, and utilities, which generate stable earnings even during recessions.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.