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Campbell's, Marzetti, Colgate-Palmolive Stocks Surge on Rotation to Defensives

Shares of Campbell's, Marzetti Company, and Colgate-Palmolive surged in afternoon trading as investors rotated out of semiconductor and AI stocks into consumer defensive names amid a global chip selloff.

June 24, 2026
2 min read
Source: StockStory
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Shares of Campbell's (CPB), The Marzetti Company, and Colgate-Palmolive (CL) rallied sharply in afternoon trading as investors shifted funds from semiconductor and AI stocks into consumer defensive names, according to market reports.

Likely Reasons

The simultaneous rise in these stocks is part of a broader sector rotation, where investors sell high-growth, high-risk stocks (like tech) and buy more stable, defensive consumer stocks, which are considered safer during market turbulence.

Context

The move came amid a global selloff in semiconductor stocks, prompting investors to seek less volatile alternatives. Companies like Campbell's (known for soups and snacks) and Colgate-Palmolive (personal care products) have relatively stable businesses, making them attractive in such conditions.

Similar Moves in the Sector

These companies were not alone; other consumer defensive stocks also saw gains, reflecting a broader market pattern.

What This Means for Investors

This rotation highlights the importance of diversification. Overconcentration in a single sector like technology can expose portfolios to higher risk during corrections. The rotation may continue if tech volatility persists.

Frequently Asked Questions

They rose due to investors rotating from tech stocks into consumer defensive names during a global semiconductor selloff.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.