Carvana Launches 'Car Playground' for Easy Test Drive Booking

Carvana (CVNA) has launched a new service called 'car playground' that allows customers to easily book test drives via phone, according to a report from Yahoo Finance. The service aims to simplify the test drive process and make it more flexible for potential buyers.

The Product

The 'car playground' is a digital platform that lets customers schedule a test drive of a Carvana vehicle via a phone call or mobile app. Customers can choose the car and time slot, then head to the designated location for the test drive without complex prior arrangements.

Pricing and Availability

The service is free for all customers and is currently available at a limited number of locations before gradual expansion. Carvana has not yet announced a specific timeline for expansion.

Competition

The move comes amid intense competition in the used car market, with companies like CarMax and Vroom offering similar services. Carvana aims to differentiate itself through a more seamless and digital experience.

Potential Impact on the Company

The service is expected to increase the number of test drives and improve conversion rates to sales. It also reinforces Carvana's image as an innovator in the online car sales sector.