Charter Communications Adds Netflix to Spectrum App Store

Charter Communications (NasdaqGS:CHTR) has added Netflix (NasdaqGS:NFLX) to The Spectrum App Store, according to the company's announcement. The update gives Spectrum customers the option to sign up for Netflix directly through Charter's platform, eliminating the need to visit Netflix's website. This integration is positioned as a way to simplify access to streaming services for Spectrum subscribers.

The Product

The new integration brings Netflix into the Spectrum ecosystem, allowing subscribers to manage their Netflix subscription through their Spectrum account. This means a single bill and a unified interface for accessing content.

Pricing and Availability

Charter has not announced any change to Netflix's current pricing. The service is now available to Spectrum subscribers via the app store.

Competition

This move comes as cable companies and streaming services compete for customer loyalty. Charter is not the first; Comcast (CMCSA) has previously struck similar deals with Netflix. However, direct integration in the app store could give Charter a competitive edge.

Potential Impact on the Company

For Charter, this integration could reduce subscriber churn and increase revenue by improving user experience. For Netflix, it expands the potential subscriber base through a new distribution channel.