Citigroup Launches Tokenized Shares for Private Companies on Blockchain
Citigroup (C) has launched a blockchain-based service to convert pre-IPO private company equity into digital tokens for wealthy and institutional clients, as reported by the Wall Street Journal on Thursday.
Citigroup (C) announced the launch of a new service that allows wealthy and institutional clients to convert equity in pre-IPO private companies into digital tokens via a blockchain-based platform, according to a report in the Wall Street Journal on Thursday.
The Product
The platform enables the conversion of ownership stakes in private companies into tradable digital tokens, simplifying ownership transfer and increasing liquidity in the private equity market. This move is part of Citigroup's broader strategy to embrace digital transformation and decentralized finance technologies.
Pricing and Availability
Citigroup has not yet disclosed pricing details or a specific timeline for commercial launch. The service is currently available to the bank's wealthy and institutional clients.
Competition
Citigroup enters a competitive landscape where major banks and fintech companies are increasingly exploring blockchain applications. Rivals such as JPMorgan (JPM) and Bank of America (BAC) are also testing similar blockchain-based services.
Potential Impact on the Company
The launch comes as Citigroup undergoes a major turnaround under CEO Jane Fraser, aiming to boost profitability and revenue through digital innovation. The service could strengthen the bank's wealth management division and attract new clients.
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