Costco Calls Rotisserie Chicken Lawsuit 'Fatally Flawed'
Two women filed a proposed class action lawsuit against Costco in January, claiming the company falsely advertised its Kirkland Signature Seasoned Rotisserie Chicken. Costco has called the lawsuit 'fatally flawed'.
Two women filed a proposed class action lawsuit against Costco (COST) in January, alleging that the company falsely advertised its Kirkland Signature Seasoned Rotisserie Chicken. According to a report by USA TODAY, Costco has described the lawsuit as "fatally flawed," without providing further details on the claims.
Details of the Action
The lawsuit alleges that Costco used inaccurate marketing claims about its rotisserie chicken product, potentially misleading consumers. The specifics of the damages sought or the number of affected consumers have not been disclosed.
Company's Position
Costco has asserted that the lawsuit lacks legal merit, calling it "fatally flawed." The company has not offered further comment on the facts.
Precedents and Context
This is not the first time Costco has faced advertising-related lawsuits. In the past, the company has encountered similar legal challenges but has often successfully defended its practices.
Potential Financial Impact
Costco has not identified any potential financial impact from this lawsuit. Class-action lawsuits can be costly even if dismissed, but Costco has significant resources to handle such cases.
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