EssilorLuxottica and Applied Materials Partner to Develop Smart Glasses with AR
EssilorLuxottica, the world's largest eyewear maker, has signed a long-term agreement with Applied Materials, a chipmaking equipment company, to develop augmented reality display technology and AI glasses. The partnership aims to scale up commercialization of AI glasses, with R&D focused on advanced optical technologies.
EssilorLuxottica, the world's largest eyewear maker, has signed a long-term deal with Applied Materials, a chipmaking equipment company, to develop augmented reality (AR) display technology and AI glasses, the companies announced on Tuesday.
The Product
The partnership focuses on scaling up the commercialization of AI glasses, with research and development centered on advanced optical technologies. EssilorLuxottica already leads the AI-glasses market through a long-term partnership with Meta to sell smart glasses under the Ray-Ban and Oakley brands. Their first device with a built-in display, the Ray-Ban Meta Display, was launched in 2025.
Pricing and Availability
Pricing and availability details for the new products have not been announced.
Competition
EssilorLuxottica faces competition from tech giants like Apple and Google in the smart glasses market, as well as from AR startups.
Potential Impact on the Company
The partnership is expected to strengthen EssilorLuxottica's position in the growing smart eyewear market and allow Applied Materials to enter the consumer electronics sector more aggressively.
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