How could this affect Home Depot's sales?

Nearly three-quarters of LGBTQ+ consumers change purchasing behavior based on DEI perceptions, potentially impacting sales.

Has Home Depot announced any changes to its DEI policies?

Home Depot has not announced any official changes to its DEI policies.

Home Depot Named in HRC Survey on DEI Pullback Perceptions

A Human Rights Campaign survey has identified Home Depot as one of the companies perceived by LGBTQ+ consumers as rolling back diversity, equity, and inclusion (DEI) commitments. Nearly three-quarters of LGBTQ+ consumers surveyed report changing purchasing behavior based on perceived shifts in corporate DEI efforts.

June 18, 2026

2 min read

Source: Simply Wall St.

Key Numbers

stock price

327.48

30 day return

9.2%

A Human Rights Campaign (HRC) survey has identified Home Depot (NYSE:HD) as one of the companies perceived by LGBTQ+ consumers as rolling back diversity, equity, and inclusion (DEI) commitments. The survey found that nearly three-quarters of LGBTQ+ consumers change their purchasing behavior based on perceptions of corporate DEI efforts.

Details

The survey was based on a sample of LGBTQ+ consumers, who ranked Home Depot among companies seen as scaling back DEI programs. HRC did not provide specific details on actions taken by Home Depot that led to this perception.

Context

This reputational development comes as Home Depot stock trades around $327.48, up 9.2% over the past 30 days. U.S. companies face increasing pressure from advocacy groups and consumers regarding DEI policies, especially after recent Supreme Court decisions.

What This Means for Investors

Negative perceptions around DEI could impact customer loyalty among the LGBTQ+ community, a significant consumer segment. However, Home Depot has not announced any official change to its DEI policies, leaving room for clarification.

Frequently Asked Questions

The survey found that Home Depot is among companies perceived by LGBTQ+ consumers as rolling back DEI commitments.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.