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HubSpot vs. Salesforce: Which CRM Stock Wins?

HubSpot and Salesforce both suffered in the SaaSpocalypse sell-off. Despite stronger fundamentals, neither stock has recovered. This analysis compares their financials and growth prospects.

June 30, 2026
1 min read
Source: Motley Fool
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HubSpot and Salesforce were both hit hard by the SaaSpocalypse sell-off, and despite improved fundamentals, neither stock has recovered to pre-crash levels.

Financial Comparison

MetricSalesforce (CRM)HubSpot (HUBS)
Annual Revenue$31.4B (2024)$2.2B (2024)
Revenue Growth11%20%
Operating Margin19.5%6.8%
Market Cap$260B$28B

Analyst Rationale

Analysts note that both companies benefit from rising CRM spending, but HubSpot's faster growth comes with lower profitability, while Salesforce offers better margins and diversification.

Market Context

After the SaaS crash in 2022-2023, some stocks rebounded, but both HubSpot and Salesforce remain 30-40% below their all-time highs.

What This Means for Investors

The choice depends on investor preference: growth-oriented investors may favor HubSpot, while those seeking profitability might choose Salesforce. Always review the latest financials before investing.

Frequently Asked Questions

HubSpot targets small to medium businesses with faster growth but lower profitability, while Salesforce serves large enterprises with higher margins.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.