Meta Launches Instagram for TV on Samsung Smart TVs in the US

Meta Platforms (NASDAQ:META) announced on June 22 that Instagram for TV is now available on Samsung Smart TVs in the United States. The app supports 2020 model year TVs and newer, and is also available on Amazon Fire TV devices.

The Product

Instagram for TV allows users to watch videos, stories, and Reels on the big screen, with the ability to like and comment using the remote control. The app aims to enhance the group viewing experience and make content more accessible.

Pricing and Availability

The app is free and currently available in the US on Samsung Smart TVs (2020+ models) and Amazon Fire TV. Meta has not yet announced plans to expand to other markets or additional TV platforms.

Competition

This launch comes as social media platforms compete for users' attention on the big screen. TikTok already offers a similar app for smart TVs, while YouTube focuses on long-form content. Instagram for TV could help Meta boost engagement and time spent on the platform.

Potential Impact on the Company

This expansion is a strategic move for Meta to strengthen Instagram's presence in the home and potentially increase advertising revenue through big-screen ads. It may also attract new users and increase platform loyalty.