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Sky to Buy ITV Channels and Streaming Service in $2.1B Deal

Comcast's Sky has agreed to buy ITV's broadcast channels and streaming service for £1.6 billion ($2.13 billion), creating a British champion with the scale to compete with global streaming giants like Netflix, Amazon, and Disney.

July 6, 2026
2 min read
Source: Reuters
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Key Numbers

deal value
£1.6B ($2.13B)
buyer
Sky (Comcast)
seller
ITV

Comcast's (CMCSA) Sky has agreed to acquire the free-to-air broadcast channels and streaming service of Britain's ITV for £1.6 billion ($2.13 billion), the companies announced on Monday, confirming a recent Reuters report. The deal aims to create a combined British media entity capable of competing with global streaming giants such as Netflix (NFLX), Amazon (AMZN), and Disney (DIS).

Deal Details

ItemValue
Deal Value£1.6B ($2.13B)
BuyerSky (Comcast)
SellerITV
Assets AcquiredITV's free-to-air channels and streaming service
Payment MethodCash (undisclosed)
Expected ClosingNot yet announced

Rationale

Sky CEO Dana Strong called the deal a "defining moment" in British broadcasting history. She noted that the combination of Britain's largest free-to-air commercial broadcaster with pay-TV leader Sky would have been unthinkable a few years ago, but the rise of YouTube and streaming giants has left traditional media companies exposed. The merger is expected to create economies of scale and strengthen content offerings.

Regulatory Challenges

The deal is likely to face scrutiny from the UK's Competition and Markets Authority (CMA). Concerns may include dominance in TV advertising and local content. No formal investigation has been announced yet.

Impact on Stocks

No immediate stock reaction was reported for Comcast or ITV. The deal is expected to boost Sky's competitive position, while ITV may focus on its remaining production business. Investors are watching regulatory developments closely.

Frequently Asked Questions

The deal is valued at £1.6 billion ($2.13 billion).

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.