McDonald's Brings Back Fried Apple Pie After 30-Year Hiatus
McDonald's is bringing back its Fried Apple Pie for a limited time starting June 22, after removing it from U.S. menus in 1992. The move is part of a nostalgia-focused marketing push to drive customer engagement and store visits.
Key Numbers
McDonald's (NYSE:MCD) announced the return of its Fried Apple Pie to U.S. menus for a limited time, starting June 22. The dessert, removed from menus in 1992, has been a frequent subject of customer requests.
The Product
The Fried Apple Pie is a classic version that is fried instead of baked, giving it a crispy texture. It features an apple-cinnamon filling and is served hot.
Pricing and Availability
The pie will be available for a limited time at participating McDonald's locations across the U.S. The company has not yet announced the official price, but it is expected to be in line with other dessert offerings.
Competition
The move comes amid intense competition in the fast-food industry, with chains like Burger King and Wendy's offering similar nostalgic items. Bringing back a classic product could give McDonald's a temporary competitive edge.
Potential Impact on the Company
The reintroduction is expected to boost customer traffic and short-term sales, leveraging customer nostalgia. For investors, increased visits may translate into higher revenue, but long-term impact depends on the overall marketing strategy. MCD stock recently closed at $287.93.
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