When was the Snack Wrap last available at McDonald's?

It was available nearly a decade ago before being discontinued.

Did the Snack Wrap relaunch cause shortages?

Yes, some U.S. locations experienced temporary shortages due to strong demand.

What is the goal of adding new items?

McDonald's aims to reignite menu momentum and attract more customers.

Will the new items be available outside the U.S.?

McDonald's has not announced global expansion plans yet, but it is possible.

McDonald's Adds 10 New Chicken Items, Brings Back Snack Wrap

McDonald's announced the addition of 10 new chicken items and the return of the long-awaited Snack Wrap after nearly a decade. The relaunch generated strong consumer demand, leading to temporary shortages in some U.S. restaurants.

July 2, 2026

2 min read

Source: TheStreet

Key Numbers

new items

years absent

nearly a decade

McDonald's Corporation (NYSE: MCD) has added 10 new chicken menu items and relaunched the long-requested Snack Wrap after nearly a decade off the menu. The move is part of a broader effort to reignite menu momentum and attract customers.

The Product

The new additions include 10 chicken items, notably the Snack Wrap, which was discontinued years ago. The wraps are small, portable, and designed for quick consumption.

Pricing and Availability

Pricing has not been announced, but is expected to be competitive with other fast-food snack items. The new menu is available across U.S. locations, with potential global expansion.

Competition

McDonald's faces stiff competition in the chicken segment from chains like KFC (YUM), Chick-fil-A, and Popeyes. The Snack Wrap's return could help regain market share.

Potential Impact

Strong initial demand has already caused temporary shortages at some locations, indicating high consumer interest. The new items are expected to boost foot traffic and sales, though supply chain challenges may arise.

Frequently Asked Questions

McDonald's added 10 new chicken menu items.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.