How many businesses currently use Meta's chatbots?

More than 1 million businesses use earlier chatbot versions on WhatsApp and Messenger.

How does Meta compete with OpenAI and Google?

Meta leverages its massive user base on WhatsApp, Instagram, and Facebook to offer enterprise AI tools, competing with offerings from OpenAI and Google.

What is Meta's Business Agent Platform?

It's a platform that lets businesses build custom AI agents to manage operations, connecting to hundreds of external systems like Shopify.

Meta Launches Enterprise AI Agent to Rival OpenAI, Google

Meta Platforms launched a new AI agent for businesses, capable of booking appointments and closing sales. Over 1 million businesses already use earlier versions. Shares rose 3%.

June 3, 2026

2 min read

Source: Reuters Videos

Key Numbers

stock move

+3%

businesses using

1 million+

Meta Platforms (META) unveiled a new AI agent designed to help businesses manage day-to-day operations, marking its latest push into the fast-growing enterprise AI market. Shares rose more than 3% in morning trading on Wednesday.

The Product

The new agent expands on existing business messaging services by enabling "agentic" capabilities, such as booking calendar appointments and closing sales on behalf of businesses. More than 1 million businesses already use earlier chatbot versions on WhatsApp and Messenger, and the new version will be added to Instagram as well.

Business Agent Platform

Meta also launched a broader "Business Agent Platform" that gives businesses tools to build custom AI agents to manage operations elsewhere. The platform connects to hundreds of non-Meta systems, including Shopify.

Competition

This move hints at Meta's ambitions to compete with rivals like OpenAI, Anthropic, and Google (GOOGL) in the enterprise AI applications market, leveraging the reach of its WhatsApp, Instagram, and Facebook apps.

Potential Impact on Meta

The launch represents a strategic expansion into enterprise AI, potentially opening new revenue streams through subscriptions or transaction fees. However, Meta faces intense competition from other tech giants.

Frequently Asked Questions

It's an AI agent that helps businesses manage daily operations like booking appointments and closing sales, available on WhatsApp, Messenger, and Instagram.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.