Meta Smart Glasses Fastest-Selling at National Vision

National Vision (EYE) CEO Alex Wilkes stated that Meta Platforms' (META) Ray-Ban smart glasses are among the fastest-selling products in the eyeglass retailer's stores. Speaking on Yahoo Finance's Market Domination, Wilkes attributed the trend to premium consumers embracing the new generation of wearable technology.

The Product

The Ray-Ban smart glasses feature built-in cameras for photos and videos, speakers for music and calls, and voice/touch controls, all while maintaining the classic Ray-Ban design.

Pricing and Availability

The glasses are available at National Vision stores and online, starting at $299. They come in various colors and lens options, including prescription lenses.

Competition

Meta's smart glasses compete with devices like Xreal Air and Google Glass Enterprise Edition, but benefit from the strong Ray-Ban brand and deep integration with Meta's ecosystem.

Potential Impact on Meta

Strong sales could boost revenue for Meta's Reality Labs division, which has invested billions in augmented and virtual reality technologies.