Why did Meta decide to spin out Supernatural instead of shutting it down?

Due to strong user protests after the shutdown announcement, Meta decided to spin out the app as an independent entity instead.

Does this decision affect Meta's stock?

The direct impact is limited, but it may boost investor confidence in the company's management.

Meta Spins Out VR Fitness Game Supernatural Instead of Shutting It Down

Meta responded to user protests by spinning out the VR fitness game Supernatural as an independent company instead of shutting it down following layoffs.

June 3, 2026

1 min read

Source: TechCrunch

Meta (META) has responded to user protests over the planned shutdown of its VR fitness app Supernatural by spinning it out as an independent entity, according to reports from TechCrunch.

Details

Meta had originally planned to discontinue Supernatural as part of its sweeping layoffs, but strong user backlash led the company to reconsider. Instead of shutting down, the app has been spun out into a standalone company run by a group of former developers.

Context

The move comes as Meta seeks to cut costs and focus on core areas like AI and the metaverse. However, preserving Supernatural as an independent entity highlights the importance of user communities in corporate decisions.

What This Means for Investors

While this move does not directly impact Meta's financial results, it signals the company's willingness to listen to its users and adjust strategies based on feedback. This could boost investor confidence in Meta's management and adaptability.

Frequently Asked Questions

Supernatural is a VR fitness game formerly owned by Meta, offering exercise routines in a virtual environment.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.