Meta Offers Free WhatsApp Access to Rival AI Chatbots to Avoid EU Fine

Meta Platforms (META) said Tuesday it has offered rival AI chatbots free access to its social messaging service WhatsApp for a month, as it discusses ways to resolve EU antitrust concerns and potentially stave off a hefty fine.

Details of the Action

The offer comes after the European Commission, the EU's competition enforcer, indicated last month it was inclined to order Meta to provide rival AI chatbots access to WhatsApp. Meta had introduced a policy on January 15 allowing only its Meta AI assistant on WhatsApp, before amending it in March to allow rivals to use the app for a fee.

Company's Position

Meta hopes the move will resolve the dispute with EU regulators and avoid a potential fine. The company is seeking a settlement that would address competition concerns without a formal penalty.

Precedents and Context

The case is part of a broader EU crackdown on big tech, including the Digital Markets Act (DMA) aimed at ensuring fair competition. Meta has previously faced fines in Europe over advertising and data practices.

Potential Financial Impact

If a settlement is not reached, Meta could face a fine of up to 10% of its global annual revenue, which was $134 billion in 2024, potentially costing billions of dollars.