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Morgan Stanley: 10%+ EPS Growth to Fuel Broader Rally

Morgan Stanley strategists expect more than 10% EPS growth to fuel a broader stock market rally, with S&P 500 profits projected to jump 23% this quarter, driven by resilient earnings outside the tech sector.

July 13, 2026
2 min read
Source: GuruFocus.com
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Key Numbers

eps growth
10%+
sp500 profit growth
23%

Strategists at Morgan Stanley (NYSE:MS) anticipate that earnings per share (EPS) growth exceeding 10% will ignite a broader stock market rally, according to a recent report by the investment bank. The outlook comes as S&P 500 profits are forecast to surge 23% in the current quarter, based on analyst estimates.

Recommendation Change

Morgan Stanley did not issue a specific recommendation change for any individual stock but offered an overall bullish market view. The bank's current stance on the market is "overweight," signaling a positive outlook.

Analyst Rationale

The strategists point to resilient corporate earnings, particularly outside the technology sector, as a key driver for continued upside. They highlight that cyclical sectors such as industrials, energy, and financials could outperform as earnings improve. Historically, EPS growth of 10% or more has often preceded broader market rallies.

Context

The forecast comes amid a mixed market performance, with tech stocks leading gains over the past year. Other analysts, including those at Goldman Sachs, have also expressed cautious optimism about current-quarter earnings. However, some warn that elevated valuations may limit further upside.

What We Conclude

Morgan Stanley's analysis suggests investors may find opportunities in non-tech sectors showing earnings resilience. However, actual stock performance will depend on companies meeting these expectations, especially amid macroeconomic headwinds.

Frequently Asked Questions

Morgan Stanley strategists expect EPS growth of more than 10%, which could fuel a broader stock market rally.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.