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Morgan Stanley's E*TRADE Launches Crypto Trading

Morgan Stanley (MS) has launched crypto trading on its E*TRADE platform, enabling users to trade Bitcoin, Ethereum, and Solana. The move marks a significant step in integrating digital assets into traditional brokerage services.

July 20, 2026
2 min read
Source: Yahoo Finance Video
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Morgan Stanley (MS) has launched cryptocurrency trading on its E*TRADE platform, allowing users to trade Bitcoin (BTC-USD), Ethereum (ETH-USD), and Solana (SOL-USD). The announcement was made by Scott Melker on Yahoo Finance's "The Daily Wolf." This initiative aims to attract retail investors interested in digital assets.

Details

According to Scott Melker, E*TRADE has begun rolling out crypto trading services, enabling users to buy and sell three major cryptocurrencies: Bitcoin, Ethereum, and Solana. The official launch date and associated fees have not yet been disclosed.

Context

This move comes amid growing institutional interest in cryptocurrencies. Morgan Stanley previously offered crypto services to its wealth management clients, but this is the first time it has extended such services to retail investors through E*TRADE.

What This Means for Investors

The launch of crypto trading on E*TRADE represents a significant step toward mainstream adoption of digital assets. It could increase retail investor participation in the crypto market, potentially boosting liquidity and broadening the investor base. However, investors should remain aware of the high volatility and risks associated with cryptocurrencies.

Frequently Asked Questions

Bitcoin (BTC-USD), Ethereum (ETH-USD), and Solana (SOL-USD) are available for trading.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.