Who are Netflix's main competitors in this race?

Disney (ticker: DIS) and YouTube are the main competitors.

Have deal details been announced?

No, details have not been disclosed and negotiations are ongoing.

How might this competition affect Disney?

It could increase broadcast rights costs and pressure margins in Disney's streaming unit.

Netflix Joins Disney and YouTube in World Cup Broadcast Race

Netflix is competing with Disney and YouTube for World Cup broadcast rights, as streaming platforms increasingly target live sports.

July 9, 2026

2 min read

Source: TheStreet

Netflix has entered the race with Disney (ticker: DIS) and YouTube to secure broadcast rights for the FIFA World Cup, according to a report from TheStreet. This move marks a significant shift in Netflix's content strategy, as it previously avoided live sports.

Details

Netflix aims to expand its live sports offerings, a category that still draws massive simultaneous audiences. The negotiations are ongoing, and no financial details have been disclosed yet. The involvement of Disney and YouTube indicates intense competition.

Context

Live sports remain one of the few television events that attract tens of millions of viewers at once, making them highly valuable for advertisers. As scripted shows and award ceremonies lose viewership, platforms like Netflix are pivoting to live events to retain and grow subscribers.

What It Means for Investors

This competition could drive up broadcast rights costs, but also open new revenue streams. For Disney investors, increased competition may pressure margins in its streaming unit. Netflix may need to invest heavily to establish a foothold in live sports.

Frequently Asked Questions

Live sports attract massive simultaneous audiences, helping Netflix boost subscribers and attract advertisers.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.