Who are Netflix's main competitors for this deal?

Main competitors are Disney (DIS) and YouTube.

Has Netflix officially announced its plans?

Netflix has not confirmed any official plans; reports indicate only preliminary discussions.

Netflix Eyes FIFA World Cup Broadcast Rights for 2030 and 2034

Q: How might this move affect Netflix's business model?

It signals a potential shift toward live and sports content, which may increase costs but boost long-term growth.

Netflix (NFLX) is reportedly preparing to bid for U.S. broadcast rights to the 2030 and 2034 FIFA World Cups, alongside Disney and YouTube. The company is also considering launching live streaming channels and third-party app bundles, indicating a potential shift from its traditional on-demand model.

July 10, 2026

2 min read

Source: Simply Wall St.

Netflix (NFLX), along with Disney (DIS) and YouTube, is reportedly preparing to bid for U.S. broadcast rights to the 2030 and 2034 FIFA World Cups, according to media reports. The streaming giant is also weighing the launch of live streaming channels and bundled third-party apps, potentially expanding beyond its traditional on-demand model.

Details

According to sources, Netflix has held preliminary discussions with FIFA regarding the rights. The move comes as the platform seeks to diversify its content and attract new audiences. Competitors include Disney, which owns ESPN, and YouTube.

Context

These reports follow Netflix's recent forays into live content, such as the Netflix Cup golf tournament. Adding World Cup rights could attract millions of new subscribers.

What This Means for Investors

For Netflix investors, these moves signal a potential strategic shift toward live and sports content, which may increase content costs in the short term but could drive long-term growth. However, no official plans have been confirmed.

Frequently Asked Questions

Netflix is seeking U.S. broadcast rights for the 2030 and 2034 FIFA World Cups.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.