Will Netflix bundle other services like Peacock?

According to the report, executives discussed bundling third-party apps like NBCUniversal's Peacock directly on the Netflix platform.

How did this news affect Netflix's stock?

The report did not mention an immediate stock reaction, but the stock had already fallen over 40% in the past year prior to this news.

Has Netflix officially announced these plans?

No, the plans are still under discussion and no official launch has been announced.

Netflix Weighs Live Channels, Bundles to Boost Engagement

Netflix is reportedly exploring a shift from pure on-demand streaming to include live channels and bundles with services like Peacock, as user engagement declines and its stock has fallen over 40% in the past year.

July 9, 2026

2 min read

Source: Investing.com

Key Numbers

stock decline

over 40%

Netflix Inc (NASDAQ:NFLX) is reportedly reconsidering its long-standing focus on pure on-demand streaming to combat a quiet decline in user engagement. According to a Wall Street Journal report, top executives discussed introducing live continuous streaming channels and bundling third-party apps like NBCUniversal’s Peacock directly on its platform.

Details

The potential shift marks a departure from Netflix's traditional business model of a vast library of pre-recorded content without live broadcasts. The discussions come as the company faces slowing subscriber growth and declining user engagement, with its stock down over 40% over the past year.

Context

Netflix faces increasing competition from streaming services like Disney+, HBO Max, and Amazon Prime Video, some of which have begun offering bundles with other services. Adding live channels could also open up new advertising revenue streams.

What It Means for Investors

This move signals that Netflix is seeking new growth avenues after the on-demand streaming market matures. However, plans are still under discussion with no official launch announced. Investors should watch for further developments to assess whether this strategy can reignite growth.

Frequently Asked Questions

Netflix aims to counter declining user engagement and slowing subscriber growth by diversifying its content to include live streaming.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.