What are the details of the Netflix-Omnicom partnership?

The partnership allows Omnicom Media Group to use Netflix's viewing data to create personalized ad campaigns using AI.

How many subscribers does Netflix's ad-supported tier have?

Netflix's ad-supported tier has over 40 million monthly active users.

Netflix (NFLX) Jumps 5.3% on AI-Powered Ad Alliance with Omnicom

Netflix (NFLX) shares rose 5.3% in pre-market trading after the company unveiled a new AI-powered advertising alliance with Omnicom Media Group. The partnership uses Netflix's first-party viewer data to deliver highly targeted ads, aiming to boost ad revenue.

June 26, 2026

2 min read

Source: StockStory

Key Numbers

stock movement

+5.3%

Netflix (NFLX) shares jumped 5.3% in morning trading today following the announcement of a new advertising partnership with Omnicom Media Group. The alliance leverages Netflix's proprietary viewer data and AI technology to create highly targeted ad campaigns.

Partnership Details

Under the agreement, Omnicom Media Group will gain access to Netflix's (NFLX) viewing data to develop personalized advertising campaigns. This move is intended to strengthen Netflix's advertising revenue stream, which began with the launch of its ad-supported tier in late 2022.

Context

The partnership comes as Netflix seeks to diversify revenue sources amid slowing subscriber growth. The ad-supported tier now boasts over 40 million monthly active users, making it an attractive base for advertisers.

What It Means for Investors

This initiative represents an expansion of Netflix's advertising strategy, which could help increase average revenue per user (ARPU). However, competition remains intense from platforms like Amazon Prime Video and Disney+, which also offer ad-supported options.

Frequently Asked Questions

Netflix (NFLX) stock rose 5.3% after announcing an AI-powered advertising alliance with Omnicom Media Group that uses viewer data for targeted ads.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.