Who acquired Roku instead of Netflix?

Fox acquired Roku after offering a better deal than Netflix.

How did the failed acquisition news affect Netflix's stock?

Netflix shares edged lower on the news, as investors viewed the deal as a missed strategic opportunity.

What are Netflix's potential alternatives after the failed Roku deal?

Netflix may pursue other streaming assets like Warner Bros. Discovery to strengthen its content library.

Netflix Loses Roku Acquisition Race to Fox

Netflix (NFLX) aggressively pursued Roku but lost the acquisition to Fox. The deal would have expanded Netflix's reach in connected TV devices. Analysts say Netflix may now target other streaming assets.

June 20, 2026

2 min read

Source: Insider Monkey

Netflix, Inc. (NASDAQ: NFLX) was reportedly interested in acquiring Roku, but lost the bidding war to Fox, according to sources familiar with the matter. The streaming giant had pursued Roku aggressively to bolster its hardware and advertising capabilities.

Deal Details

Financial terms of the Fox-Roku deal have not been disclosed. Fox is said to have offered a mix of cash and stock that outbid Netflix's proposal. Netflix aimed to use Roku's platform to expand its subscriber base and enhance user experience.

Rationale for the Deal

Netflix's interest in Roku was driven by:

Expanding reach to users via Roku's connected TV devices.
Strengthening advertising capabilities through Roku's ad platform.
Reducing reliance on other streaming platforms like Amazon Fire TV and Apple TV.

Regulatory Challenges

The Fox-Roku deal may face antitrust scrutiny from the FTC due to Fox's growing media dominance. Netflix would have faced similar hurdles.

Impact on Stocks

Following the news, Netflix shares edged lower on June 16. Analysts suggest Netflix may now pursue other acquisition targets, such as Warner Bros. Discovery, to strengthen its content library.

Frequently Asked Questions

Netflix wanted to acquire Roku to expand its subscriber base through connected TV devices, enhance advertising capabilities, and reduce reliance on competing platforms.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.