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Netflix (NFLX) Expands US Reach via Charter's Spectrum App Store

Netflix (NFLX) announced its availability on Charter's Spectrum App Store, allowing Spectrum customers to purchase, activate, and upgrade Netflix plans directly alongside other streaming services.

June 30, 2026
2 min read
Source: Simply Wall St.
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Netflix (NasdaqGS:NFLX) is expanding its U.S. distribution by making its service available on Charter Communications' Spectrum App Store. The integration enables Spectrum customers to purchase, activate, or upgrade Netflix plans directly alongside other streaming services.

The Product

The new integration provides Spectrum customers with a unified interface to access Netflix, including direct subscription options and simplified billing. It also supports bundled offers combining Netflix with other services.

Pricing and Availability

Neither Netflix nor Charter has disclosed specific pricing details for bundled offers. The integration is currently available to Spectrum customers in the United States.

Competition

This move comes as streaming platforms compete to grow subscriber bases through partnerships with internet and cable providers. Netflix aims to enhance its reach through additional distribution channels.

Potential Impact on the Company

The partnership is expected to simplify the subscription process for a new customer segment, potentially supporting subscriber growth in the U.S. market. However, the company has not provided numerical guidance on the expected impact.

Frequently Asked Questions

Netflix made its service available on Charter's Spectrum App Store, allowing customers to subscribe and upgrade directly.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.