How long is Netflix's free trial period?

The free trial period ranges from 7 to 30 days, depending on the market.

Why did Netflix stop free trials before?

Netflix discontinued free trials in 2020 to focus on paid subscriber growth and revenue improvement.

Will free trials affect Netflix's stock?

Free trials could boost subscriber growth, potentially supporting the stock, but the short-term revenue impact remains unclear.

Netflix Quietly Tests Free Trials Again After 6-Year Hiatus

Netflix is quietly testing free trials again, offering 7- to 30-day free periods in some markets, six years after discontinuing them. The strategy may aim to boost subscriber growth in a competitive streaming landscape.

July 15, 2026

2 min read

Source: Moneywise

Key Numbers

trial length

7 to 30 days

Six years after scrapping free trials, Netflix (NFLX) is quietly testing them again. According to a report from Moneywise, the streaming giant is offering free trial periods ranging from 7 to 30 days in select markets.

The Product

The new offering is essentially a revival of the free trials Netflix discontinued in 2020. Trial lengths vary by market, from one week to a full month.

Pricing and Availability

Netflix has not disclosed which markets are part of the test or plans for a global rollout. Free trials are available only to new or previously unsubscribed users.

Competition

The move comes amid fierce competition from Disney+ (DIS) and Amazon Prime, which already offer free trials or promotions. Free trials could help Netflix attract new subscribers and increase market share.

Potential Impact on the Company

If successful, Netflix may reinstate free trials permanently, boosting subscriber growth. However, it could temporarily pressure revenue if free users convert to paid at lower-than-expected rates.

What This Means for Investors

The step signals Netflix's flexibility in marketing strategy. Investors may view it positively if it leads to subscriber growth without significantly eroding profit margins.

Frequently Asked Questions

Netflix is currently testing free trials in select markets, ranging from 7 to 30 days, but has not rolled them out globally.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.