What was Nice One Beauty's net profit in Q1 2026?

Net profit was SAR 8.65 million, down 64.15% from the same quarter in 2025.

How did revenue change compared to the previous quarter?

Revenue increased 21.3% from Q4 2025 to SAR 295.96 million.

What caused the annual net profit decline?

It was primarily due to an 8.93% revenue drop and a 31.9% increase in selling and marketing expenses.

Did the company report earnings per share?

Yes, EPS was SAR 0.07, compared to SAR 0.21 in the same quarter last year.

Nice One Beauty Posts SAR 8.65M Net Profit in Q1 2026

Nice One Beauty Digital Marketing Co. (4193) posted a net profit of SAR 8.65 million in Q1 2026, a 64.15% decline from the same quarter last year, while revenue increased 21.3% from the previous quarter.

Nice One Beauty Digital Marketing Co. (Ticker: 4193) announced its interim financial results for the three months ended March 31, 2026, reporting a net profit of SAR 8.65 million, down 64.15% from SAR 24.14 million in the same period last year. Revenue reached SAR 295.96 million, a decline of 8.93% year-over-year, but rose 21.3% compared to Q4 2025.

Key Financial Results

Item	Current Quarter (SAR million)	Comparable Quarter 2025 (SAR million)	Change %	Previous Quarter (SAR million)	Change %
Revenue	295.96	324.96	-8.93%	244.05	+21.3%
Net Profit	8.65	24.14	-64.15%	-25.78	+133.6%
EPS (SAR)	0.07	0.21	-66.67%	-0.21	+133.3%

Highlights from the Statement

The company attributed the annual revenue decline to seasonal demand patterns and increased competition. Selling and marketing expenses rose 31.9% to SAR 54.60 million due to targeted campaigns and brand positioning. Despite this, gross profit remained nearly flat with a slight 0.473% decrease, reflecting improved pricing discipline and better supplier terms.

On a quarter-on-quarter basis, the company swung from a net loss of SAR 25.78 million in Q4 2025 to a net profit of SAR 8.65 million in Q1 2026, driven by a 74.96% increase in gross profit volume from higher revenue and improved margins.

Guidance

The company did not provide specific forward guidance.

Stock Impact

No stock reaction was mentioned. Investors are likely to focus on the quarterly turnaround despite the annual decline.

What This Means for Investors

While the year-over-year figures show a decline, the sequential improvement in operations and profitability is encouraging. The increase in marketing spend warrants monitoring, but the company appears to be stabilizing.