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Nike Beats Q4 Revenue Estimates but China Sales Drop 12%

Nike (NKE) reported Q4 fiscal 2025 revenue of $11 billion, surpassing analyst estimates of $10.85 billion. However, a 12% decline in China sales overshadowed the earnings beat, causing the stock to fall in after-hours trading.

June 30, 2026
2 min read
Source: Stocktwits
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Key Numbers

revenue
11B
expected revenue
10.85B
china sales decline
12%

Nike (NKE) reported fiscal fourth-quarter revenue of $11 billion, beating analyst expectations of $10.85 billion. However, a 12% decline in China sales overshadowed the earnings beat, sending shares lower in after-hours trading.

Key Financial Results

MetricValueEstimate
Revenue$11B$10.85B
China Sales-12% YoY

Net income and earnings per share were not disclosed in this report.

Highlights from the Release

Nike attributed the China sales decline to weak consumer demand in the region amid ongoing economic challenges. Nonetheless, overall revenue exceeded expectations, indicating strength in other markets.

Guidance

The company did not provide specific guidance for the upcoming quarter in this release.

Impact on Stock

Nike shares fell in after-hours trading following the announcement, as investors focused on the China sales decline rather than the revenue beat. The drop reflects concerns about growth prospects in the Chinese market.

What This Means for Investors

Despite the revenue beat, continued weakness in China sales poses a risk to Nike's long-term growth. Investors should monitor demand trends in China and the company's strategy to address challenges there.

Frequently Asked Questions

Nike reported Q4 revenue of $11 billion, beating estimates of $10.85 billion.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.