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Nike Stock Plunges 33%: Analyst Calls It a Bargain Buy

Nike (NKE) stock has fallen 33% year-to-date, yet one analyst views it as a compelling bargain. Wall Street has largely abandoned the $11 billion dividend king, but the analyst is accumulating shares on every dip.

June 29, 2026
2 min read
Source: 24/7 Wall St.
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Key Numbers

stock price
$41.82
ytd decline
33.33%
one year decline
30.03%
dividend yield
not specified

Nike (NKE) Plunges 33%: Is It Time to Buy?

Despite a sharp decline of 33.33% year-to-date and 30.03% over the past year, bringing the stock price to $41.82, one financial analyst sees Nike (NKE) as an attractive buying opportunity. While the SPDR S&P 500 ETF Trust (SPY) and Invesco QQQ Trust (QQQ) continue to hit new highs, Wall Street has largely abandoned the stock.

Analyst's Rationale

The analyst believes Nike remains an "$11 billion dividend king" and that the current decline creates a strong buying opportunity. Each new leg down strengthens the case for accumulation, allowing investors to buy shares at depressed prices and benefit from future returns.

Context

In contrast, most Wall Street analysts have turned away from the stock, creating a gap between the current valuation and potential intrinsic value. The analyst did not specify a target price but emphasized a strategy of repeated buying.

Conclusion

This recommendation represents the view of a single analyst and should not be considered investment advice. Investors should conduct their own research and consider risks before making any decisions.

Frequently Asked Questions

Nike stock has fallen 33.33% year-to-date.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.