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Is Nike Stock a Buy After 75% Drop?

Nike stock has fallen 75% from its peak, raising the question of whether it's a buying opportunity. We examine the reasons behind the decline and the role of its dividend.

June 9, 2026
2 min read
Source: Motley Fool
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Key Numbers

decline from high
75%

Nike (NKE) stock has plummeted 75% from its all-time high, prompting investors to ask: Is the stock a good buy now, especially given its dividend?

Reasons for the Decline

The sharp drop in Nike's stock can be attributed to several factors:

  • Slowing demand in key markets like China.
  • Increased competition from emerging brands such as On Running and Hoka.
  • Supply chain challenges and rising raw material costs.
  • Shifts in consumer preferences toward non-traditional athletic styles.

Nike's Dividend Yield

Nike has a history of paying consistent dividends and has increased its payout annually for many years. With the stock price decline, the current dividend yield has risen to historical highs, potentially attracting income-focused investors.

Stock Valuation

After the decline, Nike's valuation multiples are below their historical averages. However, the stock still trades at a premium compared to some competitors, requiring strong earnings growth to justify the valuation.

What It Means for Investors

Buying Nike stock now depends on investors' expectations for the company's ability to restore growth and improve margins. The high dividend yield provides a cushion, but risks remain. A thorough analysis of the company's fundamentals is recommended before making a decision.

Frequently Asked Questions

Nike stock has fallen 75% from its all-time high.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.