Which companies compete in this space?

Competitors include Coca-Cola and Keurig Dr Pepper.

Has Pepsi announced the product price?

Pepsi has not announced an official price yet.

Pepsi Brings Back Classic 'Dirty Soda' at Target and McDonald's

Q: Where can I buy Pepsi's dirty soda?

It is available at select Target stores and participating McDonald's restaurants.

PepsiCo has launched a ready-to-drink (RTD) version of its classic dirty soda at Target stores and McDonald's restaurants, capitalizing on the trend that started as a social media fad.

June 26, 2026

2 min read

Source: TheStreet

Key Numbers

percentage of eateries

2.7%

PepsiCo (PEP) has revived a classic soda it discontinued years ago, but this time as a ready-to-drink (RTD) "dirty soda." The product is now available at Target (TGT) and McDonald's (MCD), marking the mainstreaming of a trend that began on social media.

The Product

The new RTD dirty soda is a blend of soda with milk or cream and additional flavors. PepsiCo offers it as a convenient alternative for consumers seeking innovative beverages without the hassle of home preparation.

Pricing and Availability

The product is sold at select Target stores and participating McDonald's restaurants. PepsiCo has not announced an official price, but it is expected to be in the premium RTD beverage range.

Competition

PepsiCo enters a growing market for innovative RTD beverages, facing competition from Coca-Cola (KO) and Keurig Dr Pepper (KDP). The rise of this category also challenges traditional dairy and flavored drinks.

Potential Impact on the Company

This launch is a strategic move for PepsiCo to diversify its portfolio and capitalize on consumer trends toward customized drinks. With 2.7% of U.S. eateries already offering dirty sodas, the product could boost PepsiCo's share in the RTD market.

Frequently Asked Questions

It is a blend of soda with milk or cream and additional flavors, often served over ice.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.