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Bank of America Downgrades PVH to Underperform on Europe Exposure

Bank of America downgraded PVH Corp. (NYSE:PVH) to 'Underperform' from 'Neutral' and lowered its price objective to $70 from $90, citing the company's significant exposure to Europe, the Middle East and Africa (EMEA) and expectations of a slow recovery.

June 25, 2026
2 min read
Source: Proactive
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Key Numbers

previous price target
$90
new price target
$70
previous rating
Neutral
new rating
Underperform

Bank of America (NYSE:BAC) downgraded PVH Corp. (NYSE:PVH) to 'Underperform' from 'Neutral' and lowered its price objective to $70 from $90, according to a report from Proactive.

Rating Change

  • Previous Rating: Neutral
  • New Rating: Underperform
  • Previous Price Target: $90
  • New Price Target: $70

Analyst Rationale

Bank of America analysts cited PVH's heavy exposure to the Europe, Middle East and Africa (EMEA) region, which accounts for a significant portion of the company's revenue. They expect a slower-than-anticipated recovery in the region, which could pressure the company's financial results in the near term.

Context

The downgrade comes amid broader challenges for apparel companies, including sluggish demand in European markets, inflation, and rising living costs impacting consumer spending. PVH has not yet commented on the downgrade.

What to Make of It

The downgrade suggests Bank of America sees more downside risk than upside potential for PVH shares given the uncertainty around European demand recovery. Investors should monitor the company's next quarterly sales performance.

Frequently Asked Questions

Bank of America lowered its price target for PVH to $70 from $90.

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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.