Analysis
McDonald's vs. Restaurant Brands: Revenue Trends Compared
An analysis of quarterly revenue for McDonald's and Restaurant Brands International shows a striking seasonal pattern, but differences in profit margins and global scale set them apart.
June 27, 2026
2 min read
Source: Motley Fool
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McDonald's vs. Restaurant Brands: Revenue Trends Compared
According to a report from Motley Fool, quarterly revenue for both McDonald's (MCD) and Restaurant Brands International (QSR) follows a striking seasonal rhythm, but their profit margins and global scale reveal key differences.
Key Financial Highlights
| Metric | McDonald's (MCD) | Restaurant Brands (QSR) |
|---|---|---|
| Revenue | Not disclosed | Not disclosed |
| Net Income | Not disclosed | Not disclosed |
| Profit Margin | Higher | Lower |
| Global Scale | Larger (40,000+ restaurants) | Smaller (~27,000 restaurants) |
Key Takeaways
- Seasonality: Both companies see peak revenue in Q2 (spring) and a trough in Q4 (winter).
- Profit Margins: McDonald's tends to have higher margins due to a more mature franchise model.
- Global Scale: McDonald's is significantly larger in terms of restaurant count and geographic reach.
What This Means for Investors
Investors seeking stability and higher margins may prefer McDonald's, while those looking for faster growth via multiple brands (Burger King, Tim Hortons, Popeyes) might find Restaurant Brands more attractive.
Frequently Asked Questions
The main difference is that McDonald's has higher profit margins and a larger global footprint, while Restaurant Brands has a multi-brand portfolio.
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This article was rewritten in Wrqti's editorial style based on information from the original source above. Content is informational only — not investment advice.